For TV Land, we had the exciting opportunity to put together a unique promo for the popular show, "Friends." Titled "Amis" (French for 'Friends'), this promo was not just any regular marketing piece. Instead, we took a bold creative turn and designed it as a homage to French New Wave cinema, making it a parody of the iconic TV series with an experimental twist.

The "Amis" promo engaged audiences with its distinctive narrative style, black and white visuals, and subtitled dialogues, embodying the spirit of French New Wave films. While maintaining the humor and charm of "Friends."

Our approach to promoting a well-loved classic resulted in the "Amis" promo winning the esteemed Promax Gold award.